Fitness Campaign
stay on your feat
From YETI’s perspective, the time you put in at the gym is purely preparation for what you do outside of it.
BRAND VIDEO
Like sound design? Turn it up.
YETI bought media space in gyms all over North America. From crossfit boxes to big box gyms, we wanted to share YETI’s perspective in clever, concise, classic print ads featuring brand ambassadors getting their sweat on.
For our trade-specific print buys we knew people would have a few more seconds of focus to take in the ads, so we gave them something to do with that excess attention.
EMAILs
No one asked for it, but my goal was to make it worth the read for those who opened it.
the team
Art Director: Ashley Wildrick
Brand designer: Marcos Morales