Product Launch
come hail or high water
waist deep. bone dry.
YETI launched a dry bag that you can wear like a fanny pack, or strap it to any YETI bag or cooler. So now even someone as accident prone as me can take their phone out on the water — as long as I don’t take it out of the bag.
day zero
Ahead of launch day, we made a teaser post on social, and sent out this email.
digital ads
Everyone’s favorite way to consume advertising
site
We slapped waterproof bags everywhere from the homepage hero to shoppable banners in carousels, to the PDP pages.
